Shin Choi

Soho, new york

Located in Manhattan's SoHo district, this simple yet elegant store reflects the spirit and ease of this designer's style. Housed in an historic loft space which offers high ceilings, wood floors and a skylight, this store launches a young designer's retail efforts echoing the designer's modern and timeless approach. Working with local artists, Wormser + Associates designed all of the fixtures and furniture while coordinating the signage, graphics and artwork. A freestanding mirrored dressing room floats below the store's dramatic skylight while minimal clear maple and blackened steel fixtures anchor the retail space.